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Food Packaging Design & 3D Animated Commercial

A concept for a cinnamon roll brand including visual identity, label design, storyboard, and a 3D video commercial

The cinnamon roll brand concept originated from a fun animation idea where cinnamon rolls live their own lives on a sunny beach in a parallel reality – while in fact, they are baking in the oven under the care of a skilled baker.

The project started with the visual identity, progressing to packaging design, storyboarding, and animation. The result is a playful visual brand concept and animation.

Project Scope

  • Visual identity
  • Packaging design and illustration
  • Hand-drawn pattern
  • Storyboard
  • 3D modeling
  • Animation
  • Sound design
  • Video commercial

Interested?

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